How about using some of the money to help out with the $2 million bill for the Jaqua Jock Box tutoring - currently all paid by regular students? Nope, then Mullens wouldn't get his cut.You might remember Mark Asper. Big guy. Played very well. Saved a choking man’s life a few days before the Rose Bowl, which generated some fairly positive publicity for his school. Hey Mark, what do you think of the auction? “It’s just like another scheme, another wrinkle where the university, the football program and Nike are gonna make tons of money off me and my buddies,” Asper says.
Of course, nothing in Jim O'Fallon's NCAA infractions committee's rules prohibits a *coach* from profiting from memorabilia sales - though this one's violations are now under investigation by a considerably higher authority. Thanks to a commenter for the meme.